From exam board: This year the context is the UK car market and businesses operating in this market.
Research
To prepare for this year’s context, you should research:
- Current trends in the UK car market: Prices; consumer tastes and preferences (e.g. style, colour); growth of electric car sales.
- The markets and competitive environment facing car manufacturers, car dealers and car servicing businesses.
- Resource management in the car industry.
- Managing people in the car industry.
- Entrepreneurs and leaders in the UK car market.
- Global and external influences on the car market.