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Theme 4 – Global Business

Mr. Fitch’s Global Business PowerPoints and other resources

Theme 4

Essay Conclusions

20 mark Essay conclusions – how to use MOPS

4.1 Globalisation

4.1.1 Growing Economies

4.1.2 International Trade and Business Growth 13B

4.1.2 International Trade and Business Growth 13C

Specialisation for 4.1.2

4.1.3 Factors leading to increased Globalisation

4.1.3 Nestle Case Study 4m and 20m questions and answers

4.1.4 Protectionism 13D 2023

Protectionism Toyota P430

4.1.5 Trading Blocs 13B

4.1.5 Trading Blocs 13C

Trading Blocs Question – Mexico

4.2 Global Markets and Business Expansion

4.2.1 Conditions that prompt trade

4.2.2 Assessment of a country as a market 13D

4.2.2 Assessment of a country as a market HW

4.2.2 Naked Pizza Kenya as a market HW

Assessment of a country as a market Denmark vs Ireland

4.2.3 Assessment of a country as a Production Location 13B

4.2.3 Assessment of a country as a Production Location 13C

New Wing HW Answers

4.2.4 Reasons for Global mergers and JVs

4.2.4 Reasons for Global Mergers and JVs USEFUL

4.3 Global Marketing

4.3.1 Global Marketing

4.3.1 Global Marketing HW KFC in China

4.3.2 Global Niche Markets

4.3.3 Global Cultural and Social Factors

4.3.3 Tesco fails in USA – Cultural misunderstandings

4.4 Multinational Corporations (“MNCs”)

4.4.1 The impact of MNCs 13D

4.4.1 The impact of MNCs

4.4.1 Taco Bell Ethno vs Polycentric Marketing Strategy HW

Transfer pricing in class test with answers

4.4.2 13D Ethics

4.4.2 Ethics – Tiptree pressure group example

4.4.3 13B Controlling MNCs

4.4.3 13C Controlling MNCs