Theme 3 – Business Objectives & Strategy
Theme 3
Introduction to Theme 3
3.1.1 Corporate Objectives
3.1.2 Corporate Strategy
3.1.3 SWOT
3.1.4 Porter’s Five Forces & impact of external influences
3.2.1 Business Growth
3.2.2 Mergers and Takeovers (aka Acquisitions)
3.2.3 / 4 Organic Growth AND Reasons for staying small (completes section 3.2)
3.3.1 Quantitative Sales Forcasting
3.3.2 Investment Appraisal
3.3.3 Decision Trees
3.3.4 Critical Path Analysis
3.4.1 Corporate Influences
Intro to this section 3.4 on Business Influences. Corporate Influences and Corp Culture are important but we can go fairly quickly through them, by understanding whats required – below.
Business Influences – Getting started guide
Corporate Timelines and Subjective vs Evidence based decision making
3.4.2 Corporate Culture
Culture-and-the-change-process_JF-1.pptx
Sample question Corp Culture 12m.docx
Another Sample Question Corp Culture 12m.docx – Note example answers are what NOT to do (they received 4 and 5 marks out of 12)