This theme enables students to understand how businesses identify opportunities and to explore how businesses focus on developing a competitive advantage through interacting with customers. Students develop an understanding of how businesses need to adapt their marketing to operate in a dynamic business environment.
**Heads Up – Product Lifecycle is part of marketing strategy 1.3.5 but doing a bit early as its useful to understand in context of design, promotion etc.!***
1.3.2 Branding and Promotion 12B
1.3.2 Branding and Promotion 12C
1.3.3 Pricing strategy (JF and AC)
Match Pricing Strategy to Definition
Match Pricing Strategy to Definition Answers
1.3.5 Product Portfolio Analysis
1.3.5 Boston Matrix (BM) and Product Life Cycle diagram (PLC)
1.3.5 BM and PLC 4 and 12 marker
This theme also considers people, exploring how businesses
recruit, train, organise and motivate employees, as well as
the role of enterprising individuals and leaders.
1.4.2 Recruitment, Selection and Training
