RESOURCES FOR ALL

1.1 Meeting Customer Needs (textbook ch 1-3)

1.2 Markets (textbook ch 4- 8)

1.3 Marketing Mix and Strategy (textbook ch 9-13)

1.4 Managing People (textbook ch 14-18)

1.5 Entrepreneurs to Leaders (textbook ch 19-25)

The document starts with Examiners Reports then, half-way down, Mark Scheme

1.1 Meeting Customer Needs

1.2 Markets

1.3 Marketing Mix and Strategy

1.4 Managing People

1.5 Entrepreneurs to Leaders

2.1 Raising Finance (ch 26-29 pgs 149-163)

2.2 Financial Planning (ch30-33 pgs 170-185)

2.3 Managing Finance (ch34 – 36 pgs 191-203)

2.4 Resource Management (ch37-40 pgs 208-225)

2.5 External Influences (ch41-43 p232-250)

3.1 Business Objectives and Strategy (ch44 to 47, pg 269-291)

3.2 Business Growth (ch48-51 pgs 292-308)

3.3 Decision Making Techniques (ch52-55 pgs 313-335)

3.4 Influences on Business Decisions (ch56-59 pgs 341-359)

3.5 Assessing competitiveness (ch60-62 pgs 367-379)

3.6 Managing Change (ch63-65 pgs 386-396)

4.1 Globalisation (textbook ch 66-70)

4.2 Global markets and business expansion (textbook ch 71-75)

4.3 Global marketing (Textbook ch 76-78)

4.4 Multinational Corporations (MNCs) (textbook ch 79-81)

Answer Sheets: Theme 4 – Note Mark Scheme is half way down docs except for 4.2 where docs are v. large (and separated)

4.1 Globalisation

4.2 Global markets and business expansion MARK SCHEME
4.2 Global markets and business expansion EXAMINERS REPORT

4.3 Global Marketing

4.4 Multinational Corporations (MNCs)