Theme 3 – Business Objectives & Strategy

Theme 3

Introduction to Theme 3

3.1.1 Corporate Objectives

3.1.4 cont. Corporate Influences

Corporate Timelines and Subjective vs Evidence based decision making

Corporate-influences

3.4.4 Business Ethics

3.4.3 Stakeholders and Shareholders

3.4.2 Corporate Culture

(Pre-reading ch 16, p110)

Culture-and-the-change-process

3.2.1 Business Growth

3.2.2 Mergers and Takeovers (aka Acquisitions)

3.2.3 / 4 Organic Growth AND Reasons for staying small (completes section 3.2)

SECTION 3.3 Decision Making Techniques

3.3.1 Quantitative Sales Forcasting

3.3.2 Investment Appraisal

Investment Appraisal – all 3 techniques

Invt Appraisal examples (Payback method.  Homework answer Q1 p322)

Invt Appraisal examples ARR (Average Accounting Rate of Return.  Homework answer Q2 p323)

Invt Appraisal NPV p325 (Net Present Value Answer)

3.3.4 Critical Path Analysis

Section 3.6 Scenario Planning