Surbiton High School

How are women portrayed in the media

Adidas Brazil World Cup football Brazuca

Adidas stops sale of ‘sexual’ Brazil World Cup T-shirts

Sports giant Adidas is suspending the sale of World Cup T-shirts after Brazil’s authorities complained they sexualised the country’s image.

One read “Looking to score?” next to a scantily-dressed woman; another printed a heart shaped like a bikini-clad bottom with the phrase “I love Brazil”.

Brazil’s tourism board, Embratur, says it is vehemently against any products that link Brazil’s image to sex appeal.

Adidas is one of the World Cup’s main sponsors and its ball provider.

Following the controversy, the company said it was withdrawing the T-shirts – a limited edition meant for sale in the …read more